Before ADDVERT had even been incorporated, we knew we wanted to join the B Corp movement. Lots of businesses ‘do-good’ but not that many have it written into the very articles they associated by. We wanted to make this legal + morale commitment to use our business as a force for good. The world is in a strange place, we want to be a part of making it everything we dreamt of growing up.
The internet has fragmented our world views + ability to act on what truly matters. The first step in addressing global issues, from climate collapse to social justice, is creating a common understanding of the facts + data. Our aim is to unite organisations in partnership for global goals + bit by bit design a humane digital world.
We’ve already come a long way and learnt a lot - but there’s so much further to go. We can’t wait for the ride - the journey is always the best bit.