Ecosia is a free search engine that uses its profits to plant trees. The forests Ecosia users have planted mitigate climate change, save endangered animals, regenerate depleted soil and improve the livelihoods of local communities.
Ecosia collaborated with Addvert to reach a wider audience through an ambassador partnership and social-first content campaign. Demonstrating to the world that with the right motive, even search engines can be a force for good. Cough, Google, cough.
We created an authentic content campaign and an audience activating competition to engage a millennial audience in climate action.
"Working with them was an amazing opportunity to raise awareness and get people to help save the world all from their comfort of their own home."