Client:

MTV Staying Alive

Service:

Strategy
Creative
Partnership
Campaign

Sector:

Non-profit, charity

The MTVSAF is a media movement using storytelling to save lives. We create groundbreaking content with proven impact on young people's health. In light of rising infection rate of coronavirus in Africa MTVSAF set out to deliver life-saving educational messaging to vulnerable communities.

We collaborated with MTV to create an audience activating secret talent show and raise money for the cause. Harrison Osterfield called upon celebrity peers to show off secret talents + make a difference that can be felt beyond the screen.

Creative

Strategy

Partnership

Campaign

Celebrities + followers showed their secret talents to the world. Turning lockdown boredom into action on a real world issue.

6.6M

Total reach

980K

Unique views

12

Celebrities engaged

Harrison
Osterfield

"By acquiring a global list of actors, musicians, athletes + many more, we were able to stage a global ‘Secret Talent Show’ on social media showcasing everyone’s secret abilities while at home during lockdown. This was to raise money for the MTV Staying Alive Foundation and share the vital Covid information & messaging to young people around the world."