Who Gives A Crap toilet paper is made from 100% recycled paper with no dyes, inks or scents. I love that they primarily source their paper from local schools, including textbooks, workbooks and office paper.
We collaborated with Who Gives A Crap to strategise a partnership with the great freestyle skier Sean Pettit. With an aim to build awareness for their product within the well aligned mountaineering and outdoor community.
Sean dropped his pants and showed his followers a better way to wipe in a humorous + impactful campaign.