Many pieces of content coming out of the ether.

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Rebuilding trust,
bit by bit.

Propaganda, misinformation  + greenwashing have poisoned customer perceptions and drowned branded narratives in a sea of lies. Yet, many genuine enterprises and consumers rely on social advertising. The antidote, digital responsibility. Imminent regulation + public outcry have set the stage for purposeful brands to rise above competition with candour + meaning.

Digital responsibility builds brand equity. We exist to help good brands stand out from the crowd + inspire change. Installing digital responsibility into their work + workforce to realise hard-hitting impact that can be felt beyond our screens. 

Many pieces of content coming out of the ether.

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4x

A London School of Economics study found that brands who create the most positive conversation in their category grow 4 times faster.

Growth

Telling your story positively, creating constructive dialogue and growing your brands community organically creates tangible business impacts. Digital Social Governance is the new space to grow and the perfect opportunity for any marketing do-gooder.

Data source

94%

of consumers would be loyal to a brand that offers complete transparency.

Loyalty

In a digital world driven by targeted ads, respecting privacy and being transparent draws attention and builds trust. 3/4 people would pay more for a product sold by a brand that was completely transparent. 39% of people would switch from their preferred brand to one that offers transparency to consumers.

Data source

46

states have filed anti-trust lawsuits against Facebook.

Regulation

Policy change + regulation are no longer a just a necessity but an inevitability. With new leadership in the US + public outcry over current events Facebook + other platforms are likely to be regulated in the next few years. Mitigate risk of regulation by moving installing humanity & transparency into your digital communications.

Data source

My Secret Talent

Client:

MTV Staying Alive

Service:

Strategy
Creative
Partnership
Campaign

Sector:

Non-profit, charity

Searching for trees

Client:

Ecosia

Service:

Strategy
Creative
Partnership
Campaign

Sector:

Tech, B Corp

Let's talk about sex

Client:

Doctor Care Anywhere

Service:

Audit
Strategy
Creative
Partnership
Campaign

Sector:

Health, Tech

Wiping out deforestation

Client:

Who Gives A Crap

Service:

Strategy
Creative
Partnership
Campaign

Sector:

FMCG, B Corp

Services

Collaborating with teams or agencies on behalf of the audiences they serve. We focus religiously on creating valuable, meaningful experiences that move audiences positively. From digital exploration to campaign we retain this focus on supplying value to customers in return for trust + engagement. Short-term, conversion-centric strategy is so 2020.

01

Audit

Digital discovery

Exploring digital brands from touch-point to core values, always from the customers point of view. Diagnosing bugs + friction points to identifying space for change.

Services

Customer research

Surveil of all customer experiences that make up a digital brand brand. Creating eye-opening insight + optimising for positive human experience.

Demand Chain Analysis (DCA)

Supply chain analysis + optimisation is key to the evolution of sustainable physical business operations. DCA is a deep dive of the hidden operations that bring customers to the point of sale.

Customer journey mapping

Ensuring line-of-sight over broader digital experiences. With a view to installing continuity + clarity into the bigger picture.

Cultural insights

Internal analysis of workforce digital behaviours + biases. Identification of pain points + oppurtunities for to enhance productivity in the WFH world.

Digital purpose

Brand value + purpose is only as strong as customers perceptions. We survey customer understanding + trust of brand CSR to ensure clarity.

02

Strategy

Blueprinting better

Creating strong, measurable plans for digital actions + connections to offline activity.

Services

Transparency

Employ our tools to give customers access to the information most brands use behind their back. Stand out with candour + earn loyalty.

Humanity

Installing consideration + accessibility fitting of the whole audience into every touchpoint + every journey entailed in a digital brand.

Digital social responsibility (DSR)

CSR is now a part of every upstanding consumer business. DSR is the new frontier of responsibility + represents and opportunity to lead thought + instigate meaningful change through the most prevalent media.

Digitised mission

Exploring your mission’s meaning within the digital domain. Creating strategy + narrative that encapsulates offline action.

Organic reach

Imminent regulation to big tech via anti-trust lawsuits will impact the effectivity of paid reach. We help you shift towards organic reach + engagement to improve resilience to this change.

04

Creative

Move people, positively.

Leveraging a network of digitally native creative talent to design inspirational experiences. Incredible brand narratives merit outstanding storytelling. We’re here to articulate core values & future vision in a way that cuts through the noisy digital world.

Services

Creative direction

Management of creative production process in accordance with humane standards + transparency considerations.

Humane UX

Digital experience + content design. Using humane design standards to optimise attentive, emotive, cognitive & behavioural impacts on the whole audience.

Branding + copywriting

From logo to mission statement we have incredible talent on our books to create a brands that matter + have meaning in our everyday lives.

Production

Our friends at LoudHouse have the video + photographic expertise to realise your brands vision into the internets favourite content medias.

Graphic & animation

For the brands with visions so big that they require out-of-this-world production & execution.

Web design

Websites are the new flagship store. We help brands to embody their values, tone & aesthetic in experiences that aren’t just another scroll in the park.

05

Campaign

Activate change

Using authentic, safe + trustworthy channels to diseminate your story in a manner that people don't just see but feel + want to be a part of.

Services

Partnerships

SDG 17 underpins action across all goals, we help brands align with strategic partners who share interest in specific global goals. Leveraging the influence of ambassadors, charities + other businesses enhance reach, organically.

Public relations

Conversations are where opinions are formed and change is made. We help your story + mission become a proactive part of the conversations we’re already having.

Fundraising & advocacy

Converting online social engagement into offline social action is our favourite pastime.

Activation & events

In the increasingly digital world the brands we see outside + experience in reality mean more to us. We help create insta-worthy positive activations, from wall murals to ocean clean ups.

Insights & optimisation

Detailed reporting that adds depth to your customer insights + supercharges future campaigns with genuine empathy.

A brand is simply trust.

Steve Jobs

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"

A lack of transparency results in distrust and a deep sense of insecurity.

Dalai Lama

"

"

As long as social media companies profit from addiction, depression, and division, our society will continue to be at risk.

Center for Humane Technology

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"

Want to stop contributing to the proliferation of

hate speech?

anxiety?

depression?

misinformation?

Schedule a free discovery meeting
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