A London School of Economics study found that brands who create the most positive conversation in their category grow 4 times faster.
Telling your story positively, creating constructive dialogue and growing your brands community organically creates tangible business impacts. Digital Social Governance is the new space to grow and the perfect opportunity for any marketing do-gooder.
of consumers would be loyal to a brand that offers complete transparency.
In a digital world driven by targeted ads, respecting privacy and being transparent draws attention and builds trust. 3/4 people would pay more for a product sold by a brand that was completely transparent. 39% of people would switch from their preferred brand to one that offers transparency to consumers.
states have filed anti-trust lawsuits against Facebook.
Policy change + regulation are no longer a just a necessity but an inevitability. With new leadership in the US + public outcry over current events Facebook + other platforms are likely to be regulated in the next few years. Mitigate risk of regulation by moving installing humanity & transparency into your digital communications.
MTV Staying Alive
Doctor Care Anywhere
Exploring digital brands from touch-point to core values, always from the customers point of view. Diagnosing bugs + friction points to identifying space for change.
Surveil of all customer experiences that make up a digital brand brand. Creating eye-opening insight + optimising for positive human experience.
Supply chain analysis + optimisation is key to the evolution of sustainable physical business operations. DCA is a deep dive of the hidden operations that bring customers to the point of sale.
Ensuring line-of-sight over broader digital experiences. With a view to installing continuity + clarity into the bigger picture.
Internal analysis of workforce digital behaviours + biases. Identification of pain points + oppurtunities for to enhance productivity in the WFH world.
Brand value + purpose is only as strong as customers perceptions. We survey customer understanding + trust of brand CSR to ensure clarity.
Creating strong, measurable plans for digital actions + connections to offline activity.
Employ our tools to give customers access to the information most brands use behind their back. Stand out with candour + earn loyalty.
Installing consideration + accessibility fitting of the whole audience into every touchpoint + every journey entailed in a digital brand.
CSR is now a part of every upstanding consumer business. DSR is the new frontier of responsibility + represents and opportunity to lead thought + instigate meaningful change through the most prevalent media.
Exploring your mission’s meaning within the digital domain. Creating strategy + narrative that encapsulates offline action.
Imminent regulation to big tech via anti-trust lawsuits will impact the effectivity of paid reach. We help you shift towards organic reach + engagement to improve resilience to this change.
Leveraging a network of digitally native creative talent to design inspirational experiences. Incredible brand narratives merit outstanding storytelling. We’re here to articulate core values & future vision in a way that cuts through the noisy digital world.
Management of creative production process in accordance with humane standards + transparency considerations.
Digital experience + content design. Using humane design standards to optimise attentive, emotive, cognitive & behavioural impacts on the whole audience.
From logo to mission statement we have incredible talent on our books to create a brands that matter + have meaning in our everyday lives.
Our friends at LoudHouse have the video + photographic expertise to realise your brands vision into the internets favourite content medias.
For the brands with visions so big that they require out-of-this-world production & execution.
Websites are the new flagship store. We help brands to embody their values, tone & aesthetic in experiences that aren’t just another scroll in the park.
Using authentic, safe + trustworthy channels to diseminate your story in a manner that people don't just see but feel + want to be a part of.
SDG 17 underpins action across all goals, we help brands align with strategic partners who share interest in specific global goals. Leveraging the influence of ambassadors, charities + other businesses enhance reach, organically.
Conversations are where opinions are formed and change is made. We help your story + mission become a proactive part of the conversations we’re already having.
Converting online social engagement into offline social action is our favourite pastime.
In the increasingly digital world the brands we see outside + experience in reality mean more to us. We help create insta-worthy positive activations, from wall murals to ocean clean ups.
Detailed reporting that adds depth to your customer insights + supercharges future campaigns with genuine empathy.
A brand is simply trust.
A lack of transparency results in distrust and a deep sense of insecurity.
As long as social media companies profit from addiction, depression, and division, our society will continue to be at risk.
Center for Humane Technology