Humanising our digital world.

Social media companies have engineered a profit model fuelled by human addiction. Hacking our attention to manipulate behaviour in favour of the highest bidder, at the same time compromising truth + trust online. Advertisers are complicit in this deception that is harming people, planet + brands.

We are a humane agency, building beautiful + responsible digital experiences.

83%

of people do not trust what they see on social media.

Trust

Online, it's harder than ever to tell between what's real + what's just good marketing. Whether it's misinformation, manipulation, conspiracy, abuse of personal data or Impact Washing, truth has been Trumped by lies. Stand apart as credible + authentic from those that rely on manipulative + deceitful tactics.

Data source

27%

difference between brand and public perceptions around corporate citizenship.

Perceptions

Good brands deserve better ways of communicating. Digital friction points are losing attention + obscuring your message. Drive social action through peoples' screens + leverage its full potential to enhance brand equity.

Data source

80%

of 16-54 year olds believe big tech companies are listening to them.

Privacy

Overtly hyper-targeted ads freak people out and sets brand-customer relationships off on a bad foot. We help brands share ad-targeting transparently + stop the use of unwelcome targeting methods to ease concern + stop relevance becoming creepy.

Data source

40s

is the average time we can typically focus while working on computers, before our attention is broken.

Attention

When we're competing for ever-diminishing attention spans content has to be meaningful. On social media, the war for attention is between the best + worst aspects of humanity. But we know one thing more infectious than a lie, a smile.

Data source
Solutions

Safe & transparent brand experiences that solve real world problems.

Employ our unique suite of strategy, tools, accreditation + creativity to humanise the way you communicate online. Instilling laser focus on the human-experience to leave people better informed + in a better mind. Together, bit by bit, we can shape a better digital world.

Humane

01

Design + certify content using our humanistic framework, leveraging expert insight + real human screening to understand impacts on attention, emotion, cognition and behaviour. Helping brands to ensure they share experiences that leave audiences happy, informed + inspired.

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Impact

Create real impact with your digital activity, from reducing your Carbon Fingerprint to donating per engagement. Whatever your purpose we supercharge its meaning through digital responsibility.

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03

Transparent

In a world where there is no privacy or faith in truth, differentiate with accredited transparency, clarity + candidness in how you market. Deploy our tools + strategies to build loyalty and activate privacy-conscious consumers. Your hard work in creating transparency across your supply chain should not be jeopardised by a clouded digital marketing industry.

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02

Services

Collaborating with teams or agencies on behalf of the audiences they serve. We focus religiously on creating valuable, meaningful experiences that move audiences positively. From discovery to campaign our focus is people and their time.

01

Corporate Digital Responsibility

CSR just got an update

We help organisations use data and digital technologies in ways that are socially, economically, and environmentally responsible.

Services

Demand Chain Analysis (DCA)

DCA is a deep dive of the hidden operations that bring customers to point-of-sale. We unearth the digital touchpoints that make up your brand online and propose ethical solutions.

Purpose + Digitalisation

Analysing clarity of brand purpose + defining its meaning within the digital domain. Overcome latent skepticism with clear + tangible communication of purpose.

Tools

Updating your stack to bring you into the cookie-less, AI, Web 3.0 internet of the future. We help brands easily plug into tools that protect privacy, prevent abuse and bias, and reduce your digital carbon impact.

Policies & practices

Engineering clear frameworks for employees and digestible terms for your customers. Enabling transparency between all parties. Helping stakeholders navigate digital spaces better.

Humane UX

Digital experience + content design. Using humane standards to ensure safe and valuable experiences for everyone in your audience.

ADDshops

Engaging stakeholders and raising awareness for the importance of benefits of digital responsibility. From employee productivity to customer engagement.

02

Strategy

Blueprint for

Creating strong, measurable plans for digital actions + connections to offline activity.

Services

Digital Responsibility

Helping organisations use data and digital technologies in ways that are socially, economically, and environmentally responsible.

B Corporation

Consulting + positioning brands to join the incredible community of organisations using their business as a force for good.

Digital mission

Creating immersive digital experiences that encapsulate the social value of your brand and involve audience in you journey towards sustainability.

Digital Brand

Imminent regulation to big tech via anti-trust lawsuits will impact the effectivity of paid reach. We help you shift towards organic reach + engagement to improve resilience to this change.

Organic Growth

Imminent regulation to big tech via anti-trust lawsuits will impact the effectivity of paid reach. We help you shift towards organic reach + commmunity engagementto improve resilience + de-risk this tide of change.

03

Creative

Move people, positively.

Leveraging a network of digitally native creative talent to design inspirational experiences. Incredible brand narratives merit outstanding storytelling. We’re here to articulate core values & future vision in a way that cuts through the noisy digital world.

Services

Humane UX/UI

Digital experience + content design. Using humane design standards to optimise attentive, emotive, cognitive & behavioural impacts on the whole audience.

Web design

Websites are the new flagship store. We help brands to embody their values, tone + aesthetic in experiences that aren’t just another scroll in the park.

Production

Levarage our digitally native creative partners to generate excellent assets that your audiences will love to see + share. 

Brand + voice

From logo to mission statement we have incredible talent on our books to create a brands that matter + have meaning in our everyday lives.

Graphic + animation

For the brands with visions so big that they require out-of-this-world production & execution.

04

Campaign

Activate change

Using authentic, safe + trustworthy channels to diseminate your story in a manner that people don't just see but feel + want to be a part of.

Services

Partnerships

SDG 17 underpins action across all goals, we help brands align with strategic partners who share interest in specific global goals. Leveraging the influence of ambassadors, charities + other businesses enhance reach, organically.

Public relations

Conversations are where opinions are formed and change is made. We help your story + mission become a proactive part of the conversations we’re already having.

Fundraising + advocacy

Converting online social engagement into offline social action is our favourite pastime.

Activation + events

In the increasingly digital world the brands we see outside + experience in reality mean more to us. We help create insta-worthy positive activations, from wall murals to ocean clean ups.

Insights + optimisation

Detailed reporting that adds depth to your customer insights + supercharges future campaigns with genuine empathy.

Some poor, phone-less fool is probably sitting next to a waterfall somewhere totally unaware of how angry and scared he is supposed to be.

Duncan Trussel

If you're not paying for the product then you are the product.

Tristan Harris

It’s plain as day to me. These services are killing people and causing people to kill themselves.

Tim Kendall

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