Many pieces of content coming out of the ether.

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Rebuilding trust,
bit by bit.

We are a humane agency. Creating tools, content + campaigns that humanise digital communications.

Social media companies have engineered a profit model fuelled by human addiction. Hacking our attention to manipulate behaviour in favour of the highest bidder. Advertisers, you are complicit in this deception that has eroded trust + our faith in truth itself.

We collaborate with conscious advertisers to create social experiences as transparent + positive as the brands they represent. Building trust + instilling hope in an otherwise dark digital world.

83%

of people do not trust what they see on social media.

Trust

Misinformation, manipulation, conspiracy, abuse of personal data, Impact Washing. In a world where truth has been Trumped by lies your social presence must make every effort to be honest and authentic. No matter your story, without trust it is meaningless.

Data source

27%

difference between brand and public perceptions around corporate citizenship.

Perceptions

Good brands deserve better ways of communicating. Digital friction points are impacting perceptions around your social action, losing attention and diluting your message. Complete transparency and a healthy demand chain sets your social action apart with clarity + authenticity.

Data source

80%

of 16-54 year olds believe big tech companies are listening to them.

Privacy

Overtly targeted ads freak people out. How many conversations have you overheard about phones listening to us? It's not a good start for a brand-customer relationship when they think you're using underhand tactics. We help brands share ad-targeting transparently with customers to ease concern + retain relevance.

Data source

40s

is the average time we can typically focus while working on computers, before our attention is broken.

Attention

When we're competing for ever-diminishing attention spans content has to be meaningful. On social media, the war for attention is between the best and worst aspects of humanity. But we know one thing more infectious than a lie, a smile.

Data source

Humane

We screen creative within a humanistic framework, leveraging expert insight + real human testing to understand impacts on attention, emotion, cognition and behaviour. Helping brands to ensure they share experiences that leave audiences happy, informed + inspired.

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Purpose

Whether you have a why or are still finding yours we help you to communicate it digitally. We support you in building your purpose into your digital actions, from reducing your carbon fingerprint to donating per engagement. Whatever your purpose we supercharge its meaning through digital responsibility.

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Transparent

In a world where there is no faith in truth and privacy is invaded, differentiate with transparency, clarity + candid purpose. Deploy our tools + strategies to turn your brand narrative into a guiding light within an otherwise dark digital world. Inspire loyalty and activate privacy-conscious consumers by being defined by your clarity + honesty.

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Process

Collaborating with teams or agencies on behalf of the audiences they serve. We focus religiously on creating valuable, meaningful experiences that move audiences positively. From digital exploration to campaign we retain this focus on supplying value to customers in return for trust + engagement. Short-term, conversion-centric strategy is so 2020.

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01

Audit

Purpose

Demand chain

Insights

Digital culture

02

Strategy

Humane standards

Privacy compliance

Transparency

GDPR+

03

Culture

Policy & governance

Workplace solutions

Employee engagement

04

Creative

Animation & graphic

Illustration

Film & production

Design

05

Campaign

Partnerships

Organic reach

Advocacy

Fundraising

Some poor, phone-less fool is probably sitting next to a waterfall somewhere totally unaware of how angry and scared he is supposed to be.

Duncan Trussel

If you're not paying for the product then you are the product.

Tristan Harris

It’s plain as day to me. These services are killing people and causing people to kill themselves.

Tim Kendall

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